Objective Established in 1937, Canon started out with the vision to make the best camera for the world. 7 decades later, it is a global leader not only in photography, but also with a wide portfolio of consumer and business products.

Their strong presence in Asia is amplified with their content hub, Canon Snapshot. The website features a collection of articles and videos that educate photographers on how to get the most out of their cameras, and tips and tricks to improve their skills. We were tasked to contribute to Canon Snapshot with what we do best – engaging, lifestyle-centric content that would educate consumers on EOS products, but told through a fresh perspective.

Solution We developed a series of articles that served to inspire, educate and engage photographers of all levels. We conceptualised and produced the content in-house, in partnership with production houses and a growing network of photographers from around the region.

Through interviews with the photographers, we tapped into a large source of information to produce engaging, informative and shareworthy content that spans across various genres of photography. We also weaved information on Canon’s range of EOS camera bodies and lenses into educational and interesting pieces.

Outside Singapore, we localised and translated content into Bahasa Indonesia, Thai, Vietnamese and Mandarin for markets across the region. To coincide with the launch of Canon’s latest camera, the Canon EOS 5D Mark IV, we developed a photographer’s blog section to house a series of interviews with EOS 5D users.