Objective At-Sunrice GlobalChef Academy is an EduTrust-certified institute that cultivates global chefs and F&B professionals in an environment of culinary authenticity. As At-Sunrice continues to grow as a leader in culinary arts education, there was a need to integrate student recruitment and marketing efforts on a unified platform.

Solution Xpointo Media implemented Salesforce Sales Cloud, the world’s leading Customer Relationship Management (CRM) platform, for At-Sunrice GlobalChef Academy. The project included migration from a legacy CRM platform to a cloud-based and mobile-enabled solution. The Salesforce CRM platform helps to consolidate all marketing and sales-related processes and drive student recruitment efforts.

With information and data in one place, it is easier to prioritise and make quick and informed decisions based on real-time data, enabling accelerated sales and recruitment productivity. Incoming leads are assigned automatically based on preset sales territories. With information at hand, recruiters are better equipped to nurture leads and guide them through to conversion.

The Salesforce CRM deployment involved various departments including student recruitment, admissions, and marketing. The rollout was extended to include the regional channel sales representative network. As part of the post-deployment support, we provided At-Sunrice with the necessary training and change management advisory required to improve processes and workflow for more efficiency.