Solution Working hand-in-hand with the Amazon Web Services Asia Pacific marketing team, a pan-regional demand generation campaign was conceived and launched - combining search, B2B social media, mobile and email marketing - to promote the opportunity of cloud computing and AWS's market leadership in this space. Technical challenges included integrating custom-developed campaign assets onto AWS's US-hosted content management system for a seamless user experience, and creating a local dashboard that gave the regional team access to a real-time view of campaign progress. The integration was instrumental in forecasting event capacity and event venue planning, especially as sign-ups frequently exceeded original expectations. The final result was a capacity crowd for all events with representative attendance from large enterprises, small medium businesses and startups in key countries across the region.
